How to create a WordPress sales funnel for free in 2023.

Sales funnels are popular as it creates one special process for increasing sales. It has a good role for ecommerce websites to increase sales and revenue. Many ecommerce websites are built using WordPress. So, the WordPress sales funnel is important. This blog post will guide through creating WordPress sales funnel using a simple yet very convenient and powerful sales funnel plugin. 

What is a sales funnel?

Sales funnel is a process for a customer that goes through different stages. These processes are defined as AIDA (Awareness, Interest, Decision, Action). In a simple sense you can understand a sales funnel is a funnel where potential customers are put in to go through those four steps in order to increase the sales and revenue.

What is a Sales Funnel

How does the sales funnel work?

Sales funnel commonly works into the four stages. These stages are;

  • Awareness
  • Interest
  • Decision
  • Action

Let us understand these processes.

Awareness: This is the very first step of the sales funnel. In this first process a customer would get to know about the brand and about the product or service you offer. Probably a potential customer lands into the very first stage. This stage of a sales funnel is to make a customer fully aware of the product of services offered and forced to move into the next stage of the funnel. 

Interest: After knowing about the product or services in the “Awareness” stage of the sales funnel, customers will move into the “Interest” stage. In this stage the customer will check and compare his necessity and pricing module and determine his interest over it and move into the next stage.

Decision: After evaluating into the interest stages, the customer will advance into the decision stage and make a decision whether to move forward to purchase the product or service. 

Action: This is the final stage of the sales funnel where the customer makes the final action either buying a product or service or ending without buying anything. 

What makes a sales funnel effective?

Every sales or a purchase process goes through the funnel. It is a general process. Sales funnels are effective when you have a strategy like “Upsell”, “Downsell” and “Optin” in your funnels. 

Upsell: Upsell is a mechanism where a seller pushes the closely related product or extended service for some additional cost and helps increase sales and revenue. 

Downsell: Downsell is the mechanism when a customer is not interested in your product or service and likely to exist without buying. Downsell simply pushes the product or services with less value and somehow related to customer interest and helps get at least some sort of sales. 

Optin: Optin is a process of collecting some information for potential customers so that you can send valuable information later on. 

Do you really need the sales funnel?

Yes, and I believe sales funnels are automatic in every sale. It is a general process. But to increase sales and revenue, you need to have an effective and systematic sales funnel. 

What is the WordPress sales funnel?

WordPress is a popular CMS that is used by almost 45% of websites. Many of them are also having ecommerce websites using WordPress. It is quite common and easy to build an ecommerce website using woocommerce.  WordPress sales funnel is a funnel created to increase sales and revenue in a WordPress ecommerce website. 

Process to create a sales funnel in WordPress using a simple plugin.

To start a sales funnel in WordPress, you need to have the ecommerce website built using WordPress. If you are new and building an ecommerce website using WordPress, consider choosing Woocommerce and a best free Woocommerce theme to design a stunning Woocommerce website

Now, let’s dive into the steps to create sales funnel in WordPress using simple plugin called Cartflows- #1 Sales Funnel Builder. 

CartFlows Plugin to create WordPress Sales Funnel.

Step 1:

Install and activate the Cartflows plugin from WordPress dashboard. Take a look at the below screenshot image for the reference.

WordPress Sales Funnel CartFlows plugin
CartFlows Plugin Installed

Step 2:

Click on the Cartflows Settings for the different settings to build the funnel. Take a look at the below screenshot image for the reference.

CartFlows Settings

From the settings you can set different things such as Google Analytics, Facebook Pixel, Store Checkout, Google Address Autocomplete and Permalink. 

Step 3:

Click on the Flows to create a funnel. Take a look at the below screenshot image for the reference. 

CartFlows Flows

Step 4:

Now click on “Add New” to start adding a funnel. 

CartFlows Add New

After clicking on the “Add New” you need to provide a name for your flow or funnel

CartFlows Naming Funnel

Step 5:

You can start from a scratch to build a funnel or you can choose the existing template from the list. Take a look at the screenshot image.

Cart Flows Templates

Step 6:

After creating a sales funnel, you have 3 basic stages. 

  • Landing page
  • Checkout page
  • Thank you page

Take a look at the below screenshot image. 

CartFlows Funnel Steps

You need to add other steps such as Upsell, Downsell and Optin to make your sales funnel effective. Take a look at the below screenshot image for the reference. However to add Upsell and Downsell using a template requires a pro version of Cartflows. You can design from scratch using the free version. 

It is all done creating a sales funnel using a simple WordPress plugin Cartflows. You can create simple and creative sales funnels using this free plugin.

Hang on !!

Cartflows plugin also has a pro version to assist you more with creating a sales funnel. It is fully protected by 100% Money Back Guarantee. You can check and evaluate the product for 30 days and If you don’t like it over the next 30 days, the full purchase amount is refunded without asking a single question. Check the CartFlows pricing.

What is the difference between free and pro versions?

Cartflows-Pro version is designed to assist more with more templates and more features. With the Cartflows-Pro you can have the following features.

  1. Order Bumps  
  2. One Click Upsells  
  3. One Click Downsells  
  4. One Column Checkout  
  5. 2-Step Checkout  
  6. A / B Split Testing  
  7. Custom Fields for Checkout  
  8. Field Reordering  
  9. Hide Fields  
  10. Change Field Labels  
  11. Dynamic Offers  
  12. Canvas Mode  
  13. Checkout Takeover
  14. Unlimited Landing Page Templates
  15. Unlimited Checkout Templates
  16. Unlimited Thank You Templates
  17. Unlimited Upsell Templates
  18. Unlimited Number of Flows


If you are a running an ecommerce website using WordPress, you must try creating sales funnel to increase your sales and revenue. With the 100% moneyback guaranty you are not in any risk and can always ask for refund within 3o days of purchase. Do check Cartflows- #1 Sales Funnel Builder. Do let me know if you need any assistant purchasing the plugin and setting it up perfectly.

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